GTWS unveils a new visual identity and CSR program 

Following the work done over the past 5 years, the future of the GTWS also unveils a new CSR program which includes a new open-source “My Event Impact” tool, developed in partnership with Protect Our Winters, AirCoop and key races to assess the impact of events before their selection and track their progress once part of the circuit. This CSR program, which will be fully unveiled at this year’s Grand Finale, also relies on advocating for more responsible sport and championing diversity and inclusion.

In addition, to support the growth and evolution of the GTWS, Salomon has worked with Project Standard to create a new visual identity for the series. It uses a modified Salomon font, creating a bold, impactful visual with high contrast, inspired by the high intensity GTWS races.