The future of the Golden Trail World Series starts now!

Just days before the 2025 season kicks off in Kobe, Japan, Salomon and Warner Bros. Discovery (WBD) Sports came together on the iconic Champs-Élysées in Paris to unveil a game-changing, multi-year partnership designed to elevate the Golden Trail World Series (GTWS) to new heights.

Through this collaboration, WBD Sports Europe will lead the production, international distribution, and localized broadcasting of GTWS races across multiple markets. In addition, the partnership will drive the promotion of the series across digital media platforms, helping to grow a global audience of sports fans. WBD Sports will also support the international marketing of the series to attract new partners and sponsors and help trail running break ground in new and emerging markets.

The GTWS offers a highly entertaining, TV-ready format with each event lasting around two hours, featuring steep climbs and technical descents as well as a “flower” course layout that allows spectators to see more of the race and better engage with the athletes.

Live and on-demand coverage of the series will be delivered to the widest possible audience, reaching more than 100 countries across five continents via WBD’s premium linear channels, including Eurosport (Europe) and TNT Sports (UK & Ireland) as well as streaming platforms Max/HBO Max and discovery+. This will be further amplified by an extensive network of broadcast partners, including free-to-air channels and OTT platforms.  

Beyond traditional broadcast, free video content, news and storytelling will be accessible through its far-reaching social media and digital news platforms such as Eurosport.com and TNTSports.co.uk. Additionally to broadcasts, the official GTWS YouTube channel will have highlight packages of each race.